ZETTAMOBILE BLOG

Welcome to ZettaMobile’s “Power 21 Blog”. This blog is meant to help you, the Small Business Owner, with tips and advice to help you promote and grow your local business. We will provide you with resources to better understand the power of local mobile advertising, as well as advice from other small businesses. We want to hear from you, let us know your own thoughts and advice.

Local Mobile Advertising Tips for Small Business Saturday

November 23, 2015 · zettamobile
ZettaSupportSMB
The Holiday Season is upon us, and many local small businesses are looking for ways to increase awareness of their business to local customers and persuade them to shop local this Saturday, November 28th for Small Business Saturday. If you have a local business, you probably have been using traditional local media in past years […]
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Mobile Advertising Tricks & Treats for Local Small Business

October 29, 2015 · zettamobile
zettamobile_halloween
With Halloween upon us, many local small businesses will show their community spirit through decorations, and some will be giving candy out to costumed children that come into their stores. Wouldn’t it be great if all it took was a little candy to get more customers, as well? Today, 64% of American adults have a […]
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5 Easy and Affordable Do-It-Yourself Mobile Marketing Solutions for Local SMB

September 24, 2015 · zettamobile
Rosie2
With 77% of people in the U.S. now owning Smartphones (ComScore) and Google now favoring mobile sites for SEO, local small businesses are starting to understand the importance of mobile. For local small business owners, mobile is already a necessary marketing tool to reach customers nearby and compete with companies already investing in mobile solutions. […]
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ZettaMobile Helps Marketers Help Local Small Businesses

May 06, 2015 · zettamobile
Mobile Advertising Partner Program Debuts During Small Business Week   New York – March 6, 2015 ZettaMobile, a self-service mobile advertising platform for Small Business, has launched a Partner Reseller Program for marketers and small agencies looking for an easy-to-use and affordable tool to promote their local small businesses clients. With no technical skill required, […]
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ZettaMobile Reseller Program

April 23, 2015 · zettamobile
springtime_zettamobile
Do you have a marketing/advertising business and looking for an easy-to-use and affordable mobile solution to offer your local SMB clients? BECOME A ZETTAMOBILE RESELLER PARTNER Let us be your solution. We simplify local mobile advertising, so you can focus on growing your business! Any Local Business Whether you support businesses with a physical location […]
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How A Self-Serve Advertising Platform Helps Small Business Owners

April 03, 2015 · zettamobile
Store owner holding open sign
  Self-service sales models are growing in popularity. By doing away with expensive sales staffs and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn.   Benefits of Self-Service Advertising Tools for Small Business Owners:   It keeps the cost of […]
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Why Mobile Advertising is Great for Local Business for Small Business Saturday

November 25, 2014 · zettamobile
ZettaSupportSMB
There are only a few days until Small Business Saturday (November 30th).  If you own a Small Business, it isn’t too late to promote your business on mobile and reach local customers this Saturday, as well as the rest of the Holiday Season. Here are reasons why your SMB needs to utilize mobile advertising this […]
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4 Marketing Tricks and 1 Treat for Your Local Small Business

October 28, 2014 · zettamobile
zettamobile_halloween
Halloween is approaching and who says you need to be a kid for Tricks and Treats?    Below are 4 Marketing Tricks to help for your local small business reach more customers and 1 Treat to help you get started.     Trick #1:  It is FREE to Claim & Manage Your Business Listings on […]
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SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media

October 01, 2014 · zettamobile
Florist
[as posted on Street Fight 9/30/14, by MASON LERNER] A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs, found that small […]
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7 Strategies for Using Mobile to Drive In-Store Sales [StreetFight, 9/15/15]

September 15, 2014 · zettamobile
Lemonade Stand
The following article is from Stephanie Miles, as posted on StreetFight (9/15/14), 7-strategies-for-using-mobile-to-drive-in-store-sales Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the […]
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Tricks to Help Your Small Business Through the Dog Days of Summer

July 25, 2014 · zettamobile
panting-dog
We’re in the “dog days of summer,” and unless you have a seasonal summer business, like a Frozen Yogurt Shop, your local business is probably feeling it. We can thank the ancient Romans for coming up with the term “Dog Days of Summer.”   “Caniculares dies,” or days of the dogs, was what the Romans called the […]
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5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers

July 21, 2014 · zettamobile
StreetFight Image
[As posted by Stephanie Miles on the site Street Fight, www.streetfightmag.com] The numbers don’t lie. Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone, according toBIA/Kelsey. As merchants search for creative ways to take advantage of location-targeted advertising, many […]
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5 Tips on Using the World Cup to Promote Your Local Business

June 25, 2014 · zettamobile
Did you just hear a loud roar coming from homes, apartments, restaurants and bars? If so, it is most likely the result of a goal being scored in the FIFA World Cup. Every four years, the rest of the world’s most popular sport gets the spotlight and each time, it gets more popular in the […]
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5 Ways To Increase Awareness For Your Local Business

May 16, 2014 · zettamobile
ZettaSupportSMB
  This week is National Small Business Week and at ZettaMobile, we care about helping local businesses succeed. Whether your local small business has a physical location, or offers a local service, the need for reaching customers nearby is vital to the success of your business.  Below are five ways to increase awareness of your […]
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6 Ways to Use Analytics to Fine-Tune Mobile Campaigns

March 10, 2014 · zettamobile
CREDIT: StreetFightMag 10 March 2014 by Stephanie Miles Mobile marketing is transforming the path to purchase, as consumers rely more heavily on their smartphones when making all types of purchasing decisions. The question for marketers now isn’t whether they should launch mobile campaigns, but how they can improve the effectiveness of those campaigns going forward. […]
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Restaurants: Supercharge Your Yelp Listing with Mobile Advertising

March 06, 2014 · zettamobile
woman-with-smartphone
So, your restaurant is listed on Yelp, and it is even getting decent ratings.  Now you can kick back and let the customer find you, right?  Not really. Yes, your Yelp listing is an important step to establishing a social presence and, to a large extent, your Yelp listing is effectively replacing your aging website […]
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5 Ways Mobile Advertising Can Help Your Small Business Attract More Customers for the Holidays

December 20, 2013 · zettamobile
shopping-women shopping with phone_colorful
The next five days leading up to Christmas are a big time for local businesses.  All the procrastinating holiday shoppers, deal seekers, and people who are too late to have online purchases arrive on time make December 20-24 a busy time to shop.  The Saturday before Christmas, Dec. 21 this year, is the second busiest […]
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“I Support Small Business” Sweeps Winner #6

November 27, 2013 · zettamobile
green eyed lady
Congratulations to Karen Belgam, who won a $50 gift card for her favorite local small business, Green Eyed Lady, Kennett Square, PA, in our “I Support Small Business” Sweepstakes.   About Green Eyed Lady: Green Eyed Lady is a fashion forward boutique specializing in fun, affordable apparel and accessories for women. There are two convenient […]
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“I Support Small Business” Sweeps Winner #5

November 27, 2013 · zettamobile
mauguspancake
Congratulations to Christina Canzano, who won a $50 gift card for their favorite local small business, The Maugus Restaurant, Wellesley, MA, in our “I Support Small Business” Sweepstakes.   About The Maugus Restaurant: Family owned and operated by the Papakonstantinou family since 1980, the Maugus Restaurant has been an institution in the town of Wellesley […]
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“I Support Small Business” Sweeps Winner #4

November 26, 2013 · zettamobile
Studio Dhoom
Congratulations to Priya Krishnan, who won a $50 gift card for her favorite local small business, Studio Dhoom, in our “I Support Small Business” Sweepstakes. About Studio Dhoom: Their mission: Culture is Sacred. Preserving it should be fun. Studio Dhoom is based in Northern Virginia, catering to the Ashburn, Sterling, Leesburg & Herndon areas, and […]
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“I Support Small Business” Sweeps Winner #3

November 26, 2013 · zettamobile
MilesFarersMarket
Congratulations to Kelly Millet, who won a $50 gift certificate to her favorite local small business, Miles Farmers Market, in our “I Support Small Business” Sweepstakes. About Miles Farmers Market: If you are a true foodie or just enjoy great food, a fun atmosphere, knowledgeable staff and a great selection then you are at the […]
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“I Support Small Business” Sweeps Winner #2

November 25, 2013 · zettamobile
CJLilly2
Congratulations to Libby Anderson, who won a $50 gift card for her favorite local small business, CJ Lilly & Company, in our “I Support Small Business” Sweepstakes. About CJ Lilly & Company: CJ Lilly & Company, proudly serving Collierville, TN, is committed to offering only the finest floral arrangements and gifts, backed by service that […]
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“I Support Small Business” Sweeps Winner #1

November 25, 2013 · zettamobile
Studio80
Congratulations to Jacqueline Romano, who won a $50 gift card for her favorite local small business, Studio 80 Salon, in our “I Support Small Business” Sweepstakes. About Studio 80 Salon: Studio 80 has been a “dream come true” for the owner, who put her heart and soul into creating a place of relaxation and peace, with […]
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B2W: Modern Pinball NYC

November 22, 2013 · zettamobile
WSJ Photo
Where Pinball Wizards Meet in NYC Photo Credit Peter J. Smith for The Wall Street Journal Just hearing the word evokes The Who’s, Pinball Wizard: Ever since I was a young boy, I’ve played the silver ball. From Soho down to Brighton I must have played them all. But I ain’t seen nothing like him […]
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ZettaMobile’s “I Support Small Business” Sweepstakes

November 18, 2013 · Kevin Bowers
SmallBizSweeps
You can help your favorite Small Business get a little bigger! November 30, 2013 is Small Business Saturday and ZettaMobile wants to help you support your favorite local small business. We are giving away six $50 gift certificates or gift cards for winners to use at their favorite neighborhood business. You could win one of […]
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5 Crucial Mobile Advertising Tactics For Small Businesses

November 13, 2013 · Kevin Bowers
There was a good article written recently by Danny Brown for American Express OPEN, calling out 5 mobile advertising tactics for Small Business. In it, he called out: • Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up […]
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Why you need to claim your local business on Yelp

November 11, 2013 · Kevin Bowers
Yelpexample
If you have a local business, it most likely is already listed on Yelp. But have you “claimed” or “unlocked” your own business listing on Yelp? Surprisingly, many local businesses have not. According to a recent survey by Merchant Warehouse, 87% of small businesses don’t actively use review sites like Yelp and 22% of small […]
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5 Reasons to Advertise Your Small Business on Mobile Locally

November 06, 2013 · Kevin Bowers
Join the mobile revolution
Join the mobile revolution 1. Your customers are on mobile The trend continues to use mobile devices to go online. 63 percent of US adult mobile phone owners use their devices to go online- this is twice the amount of cell Internet usage since 2009. Not only are more people surfing the Web and checking […]
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